I know what you mean by it not making sense, but I think what’s worse is that basically they are all the same burger with different mayo…because obviously mayo makes America. They could have done the Maine Event, with clam chowder mayo; the Wisconsin Winner, cheese flavoured mayo with extra cheese; the Ohio OK-burger, meh; the Indiana Infestation, free syphilis every time you taste a Happy Meal; or the Florida Flava, it’s the same as most other places, the meat is just older than average.

The “Great Taste of America” campaign is four weeks long with a different burger each week (and onion rings and Oreo McFlurries throughout – though the milkshake shops opposite do Oreo Milkshakes year through).

The New York Special (10-16 June) was “100% beef patty, streaky bacon, two slices of smoked cheese, crisp lettuce, onions and onion mayo all in a chilli, chive and sesame bun.”

The Chicago Supreme (17-23 June) was 100% beef patty, streaky bacon, two slices of cheese, crisp lettuce, onions, cool mayo and spicy salsa all in a cheese topped bun.

The Arizona Deluxe (24-30 June) is “100% beef patty, streaky bacon, two slices of cheese with peppers, crisp lettuce, onions and black pepper mayo all in a cheese topped bun”

The Miami Melt ( 01 – 07 July) is “100% beef patty, streaky bacon, two slices of cheese, crisp lettuce, onion and cheese sauce all in a chilli, chive and sesame bun”