Cadbury’s Screme Eggs
Eggs. Eggs aren’t really scary by themselves, sure they can make you cautious if you open the fridge hungry and see one without knowing how old it is or if you find an unusually shaped one in your bag after a holiday in some swamp area, but they don’t really scare anyone much.
They have been used in movies a fair bit as a threat of more to come, from the vulva-topped Alien egg to the Gremlins spiky green shell, the sac of spider eggs from Arachnophobia to the giant eggs of Godzilla.
But we all know that at the end of the day it will always be the rotten egg that scares us most, whether it’s cracking it open into a frying pan and smelling the sulphuric hellfire contained within the shell before the gooey ooze slops on to the sizzling surface or cracking open the boiled egg and discovering the face of Merihem inside, beckoning you to devour the sickening yolk.
But what happens when Creme Eggs go off? What happens when the unknown egg-laying creatures of Cadbury’s get possessed and lay twisted, diseased shelled evil? Well, in those cases the Creme Eggs become Screme Eggs.
The eggs themselves seem a little smaller, more in line with the size of US Creme Eggs, which I think is going to be something to expect in the future. The main change though is the yolk, the bright yellow spot of goo in the centre of white goo has turned to a foul, sickly green. The foil wrapping is updated to blue and green.
The Screme Eggs are wonderful things, giving an excuse to promote Creme Eggs a second time in the year, and the promotion itself features some wonderfully twisted ideas. There has always been a gimmick that Creme Eggs actually have suicidal tendencies that lead them to ‘goo-ing’ themselves (including jumping in to blenders) but the posters for Screme Eggs has gone on an almost SAW route, featuring eggs in torture traps ready to be gooed.
It’s a thing of hideous beauty.